Floor Academy - Helping flooring, tile and stone contractors own an asset
Floor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.
Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.
The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners by answering the question how do i market my small business.
Floor Academy - Helping flooring, tile and stone contractors own an asset
The Evolution of Advertising: From Newspapers to Social Media - Jason Kimmel - Flooring Liquidators
Google, Facebook, Instagram and now TikTok reign supreme as ways to engage with your audience and create leads. It wasn't that long ago though that a little extra money being spent on a yellow pages ad or a newspaper ad could get you all the leads you wanted. Much of the flooring industry still wants to operate like we do only deal with the yellow pages and newspaper ads.
Jason Kimmel is a 3rd generation flooring industry professional. Growing up in the Floors To Go franchise system that his grandpa created, he later ran his own store, until recently when he joined the team at Flooring Liquidators to handle their social media. Jason has seen a lot change in the industry from how his grandpa and father did business to how he has to now generate content to draw attention to Flooring Liquidators.
Listen in to this week's episode of the Floor Academy Podcast as we discuss what's changed in the industry, how you can keep up with current trends, and why you need to stay out front or risk running your company in to the ground.
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