Floor Academy - Helping flooring, tile and stone contractors own an asset
Floor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.
Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.
The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners by answering the question how do i market my small business.
Episodes
283 episodes
That’s A Wrap - Ken Ballin & Allen Lewis
It’s been 5 years and 3 months, 283 episodes, and countless guests. All good things must come to an end though. I am honoring the show by taking it back to my very first guests Ken Ballin and Allen Lewis to see how we all have changed over the ...
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Season 6
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Episode 52
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1:28:39
Choose Your Words Carefully - Kerry Lenz - Rice’s More Than Floors
How important are the words you choose to use on your website, marketing and even in your daily conversations? How does it affect the way you are viewed, your products, or even your business? I have been big on making sure to say client over cu...
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Season 6
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Episode 51
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1:05:47
Rebranding Your Company - Shane Levinson - Vision Flooring
How did you originally decide to name your company? Have you ever thought of changing your name? What kind of damage will it cause? Will people still recognize you? Will you lose clientele? What does it take to rebrand an entire company?
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Season 6
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Episode 50
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1:06:25
AI Is The Play - Jason Potts - Ballin Knows Best
Where do you find the time to write a blog, book client appointments, setup marketing campaigns, and get installs done? It’s a lot of hats to wear and we didn’t even get in to all of the other ones you wear. Technology has come a long way thoug...
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Season 6
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Episode 49
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1:06:49
Managing Installation Crews - Marcos Guerequeta - Local Flooring Group
A single crew is easy to manage especially if you are on it. Two crews is manageable. More than that and you start having a lot of moving pieces between availability, type of work possible to assign, type of work produced, etc. How can you not ...
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Season 6
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Episode 48
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1:07:38
National Price Differences - Ron Nash - Laticrete
Why does one store have a product priced at X amount of dollars and another at Y? Why does the price change as I move through different regions of the country? What goes in to pricing a product for national distribution? Why is having this conv...
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Season 6
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Episode 47
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1:10:47
Tapping in to a New Market Segment - Chris Resti - Crest Tile and Mosaic
Have you ever wondered how to get the higher end projects? What does it take to accomplish them? Who do you need to know? How do you need to perform? There are plenty of things that need to change and thinking that you do the best work in town ...
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Season 6
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Episode 46
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1:09:32
Building Your Lead Workflow Part 2 - Tony Pieroni - Flooring Dealer Sales Accelerator
What happens with your missed calls or text messages? How about emails? How many times do you follow up with a prospect before considering the lead dead? How do you nurture a lead that is in its infancy? If someone isn’t ready to book now and g...
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Season 6
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Episode 45
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1:17:20
Building Your Lead Workflow Part 1 - Tony Pieroni - Flooring Dealer Sales Accelerator
What happens with your missed calls or text messages? How about emails? How many times do you follow up with a prospect before considering the lead dead? How do you nurture a lead that is in its infancy? If someone isn’t ready to book now and g...
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Season 6
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Episode 44
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1:09:32
Performance Pay - Matt Garcia - Craftsman Hardwood Flooring
Nobody wants to work. People want too much money. Nobody will do it as well I can. What other excuses do you have for not having employees and trusting them to complete a project? It doesn’t have to be that way but it will take some work and sy...
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Season 6
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Episode 43
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1:18:55
Opening A Showroom - Billy Fritzel - Fritzel Flooring
Is it really worth it to have a showroom? Will it truly help your installation business? Won’t it just create more work and get in the way of running installs? It could not be worth it, it could get in your way, and it could create more headach...
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Season 6
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Episode 42
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1:16:02
My Education Never Ends - John Cox - Cox Tile
Just because you can set a tile, hand sew a seam, or properly sand and finish a floor to perfection, does not mean you are good at business. Often times we think because we are great craftspeople that those skills mean we are good at our busine...
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Season 6
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Episode 41
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1:13:59
Workman’s Comp Savings - Brad Lenz - Rice’s More Than Floors
How much does your workman’s comp cost you? What are you classifying your employees as? What are you subs classified as? Did you know that core tasks dictate classification and different classes have different rates? Someone in the field using ...
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Season 6
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Episode 40
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1:13:10
Opening a Second Location - Chris Rogers - Wally’s Carpet and Tile
When are you big enough to get a second location? What are the challenges behind it? How do you manage two teams? There are a lot of things to make happen so that you can be successful. From dialing in sales processes to expanding your marketin...
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Season 6
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Episode 39
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1:15:26
Basic Tools for Efficiency - Brittany Murphy - Marketing Mutt
How do you manage your time in your business? How do you manage all the different hats you have to wear? Sales, installation, scheduling, finance, and marketing are just a few of them and they all require a different skillset. What if there was...
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Season 6
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Episode 38
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1:22:48
Creating Your Client Experience - Reggie Burke - Bayview Flooring
Do you sell installations or do you sell an experience? Answering that one question can quickly help you differentiate your company from the competition. What makes an install an experience? When does it start? What’s included? Is it really dif...
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Season 6
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Episode 37
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1:14:16
Marketing for your Stage of Business - Justin Shaw - Driven For Growth - Part 2
What changes about your marketing strategy as your business develops around you. What kind of tactics are required as a startup, survival, successful, scaling, or sustainable entity? More than likely referrals won’t be the only thing keeping yo...
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Season 6
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Episode 36
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1:13:56
Marketing for your Stage of Business - Justin Shaw - Driven For Growth - Part 1
What changes about your marketing strategy as your business develops around you. What kind of tactics are required as a startup, survival, successful, scaling, or sustainable entity? More than likely referrals won’t be the only thing keeping yo...
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Season 6
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Episode 35
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1:07:43
From Installer to Retailer - Donald Perkins - Carpetland of New England
How do you grow an installation company to more than just installation? You get into the retail side of things and start selling products. It’s as easy as building a relationship with a local store for a kickback to being as complicated as open...
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Season 6
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Episode 34
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1:13:32
Choosing the Right Software - Tom Strachan - Service Buddy
How do you choose the right software for your business? Recommendations? Trial and error? Research? There are plenty of ways to attack it but one of the most important things to consider is whether or not it fits your business model. Not all so...
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Season 6
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Episode 33
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58:10
Building a Technology Stack - Victor Milazzo - Kronos Software
It’s not uncommon for me to hear from the audience or clients that they are technology adverse. With the average age of an installer in the industry being over 50 years old, it’s really no surprise that technology is not a major part of their b...
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Season 6
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Episode 32
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1:18:03
I Had to Get Out of My Own Way - Mike Somodean - MSCS Inc
It’s not easy to grow a business and make it efficient. Many of us struggle to make it happen and it doesn’t help that the trades are full of guys with lots of pride and stubbornness. We often times get the mindset that we have to do everything...
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Season 6
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Episode 31
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1:23:18
Stop Selling Installations - Andrew Acker - Schluter Systems
What is it that you actually sell as an installation contractor? If your answer is installs, you are dead wrong. That is what you do but it is not what you sell. You are selling a solution to a problem that someone has and providing them with v...
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Season 6
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Episode 30
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1:24:18
Who is Going to Come After You? - Pandy Pridemore - The Human Resource USA
Do you ever worry about the tax man coming after you? What about any other government agency? Do you even know who can and what it truly takes to avoid getting in trouble? I’m sure most of us pay our taxes correctly enough to remain under the r...
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Season 6
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Episode 29
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59:59
Utilizing Drip Campaigns - Chris Frate - Pasquale Floors
How many times do you follow up with a potential client before you move on? What kind of follow up system do you have? Does any of it involve education? Did you know that the average buying cycle for flooring is 6 to 12 months? How are you stay...
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Season 6
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Episode 28
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1:11:29