Reaching your target demographic isn’t always as easy as it seems. Just because you build it, does not mean he will come. You need to target your audience where they are at and offer to solve their problem for them. They may not even know they have the problem until you can tell them a story about someone else you helped serve and then they realize they are the exact same.
Jim Meng is no stranger to business having built a Plumbing and AC business over 20 years to 4 million in revenue. He then helped grow a home builder from 25 homes a year to 1474 and doing 272 million in revenue. Later he founded InVision Construction and over 13 years has completed 1300 projects. This brings us to 2015 when Mississippi Pro Design Center was started to be a one stop shop for flooring with a white glove customer service experience. The design center has since expanded to offer windows, doors, cabinetry, countertops and more.
David Webb was brought on to Mississippi Pro Design in August to be Jim’s right hand man. With over a decade of business to business sales and marketing experience his role is to get people in the door and make sure their experience is next to no one.
Mississippi Pro Design is currently struggling to bring people in through the use of radio, tv, and online marketing. Today we will be spitballing ideas on how they can better reach their target demographic, find ways to interact with the community, and let people know where they are and how to find them. Listen in to this week’s episode of the Floor Academy Podcast to get ideas on how to better reach your target market too.
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