Floor Academy - Helping flooring, tile and stone contractors own an asset
Floor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.
Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.
The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners by answering the question how do i market my small business.
Floor Academy - Helping flooring, tile and stone contractors own an asset
Unique Marketing Opportunities - Duane Paradis - JohnsManville
How are you making sure you company stands out? We all try to offer services but how can you make a shower or a floor stand out from the rest? What is different about your work from others?
Sometimes there is nothing different. The differences come from the information presented. Do you offer dustless services? Are you actually promoting them? What about the materials you use? What makes those unique and different from others on the market? How can you find ordinary everyday things to present as valuable up sells to your clients that your local competition is not?
Duane Paradis is the Technical Manager at JohnsManville with the GoBoard team. He has not only played a major role in converting the technology from the roofing industry to the tile industry, but also undertakes many technical duties with it. Products are not always what they are cracked up to be from appearance alone and Duane knows this more than most.
Listen in to this week's episode of the Floor Academy Podcast as Duane and I discuss how we can take a seemingly ordinary run of the mill product seem extraordinarily different from the rest.
Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR
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