Floor Academy - Helping flooring, tile and stone contractors own an asset
Floor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.
Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.
The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners by answering the question how do i market my small business.
Floor Academy - Helping flooring, tile and stone contractors own an asset
How Do I Increase My Showroom Traffic? - Jim Meng & David Webb - Mississippi Pro Design
Reaching your target demographic isn’t always as easy as it seems. Just because you build it, does not mean he will come. You need to target your audience where they are at and offer to solve their problem for them. They may not even know they have the problem until you can tell them a story about someone else you helped serve and then they realize they are the exact same.
Jim Meng is no stranger to business having built a Plumbing and AC business over 20 years to 4 million in revenue. He then helped grow a home builder from 25 homes a year to 1474 and doing 272 million in revenue. Later he founded InVision Construction and over 13 years has completed 1300 projects. This brings us to 2015 when Mississippi Pro Design Center was started to be a one stop shop for flooring with a white glove customer service experience. The design center has since expanded to offer windows, doors, cabinetry, countertops and more.
David Webb was brought on to Mississippi Pro Design in August to be Jim’s right hand man. With over a decade of business to business sales and marketing experience his role is to get people in the door and make sure their experience is next to no one.
Mississippi Pro Design is currently struggling to bring people in through the use of radio, tv, and online marketing. Today we will be spitballing ideas on how they can better reach their target demographic, find ways to interact with the community, and let people know where they are and how to find them. Listen in to this week’s episode of the Floor Academy Podcast to get ideas on how to better reach your target market too.
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