Floor Academy - Helping flooring, tile and stone contractors own an asset
Floor Academy is a podcast hosted by Kyle Hedin that provides small business information and guidance to flooring, tile and stone contractors on how to build a successful and sustainable business. The podcast aims to help contractors move from owning a job to owning an asset, by providing insights and strategies related to management, entrepreneurship, and networking.
Floor Academy covers a range of topics related to flooring, tile and stone business management, including small business advertising, paid traffic, and organic traffic. The podcast also provides information on promotional marketing, LLC setup, simple small business management, and networking strategies.
The podcast aims to help carpet, tile, stone, hardwood, floating floor, and many more types of contractors develop a deep understanding of business management, including effective networking and entrepreneurship strategies, which are crucial to achieving long-term success in the flooring industry. By discussing various topics related to small business management, such as finance, operations, marketing, sales, human resources, branding, advertising, interviewing, taxes, company structures, and more the podcast provides valuable insights to help flooring, tile and stone contractors become successful business owners by answering the question how do i market my small business.
Floor Academy - Helping flooring, tile and stone contractors own an asset
Utilizing Drip Campaigns - Chris Frate - Pasquale Floors
How many times do you follow up with a potential client before you move on? What kind of follow up system do you have? Does any of it involve education? Did you know that the average buying cycle for flooring is 6 to 12 months? How are you staying in front of your prospects so they will use you when they are finally ready?
Chris Frate, owner of Pasquale Floors in Cleveland, OH, has grown his business to have multiple crews offering sand and finish services. Started in 2001, its been a journey to get the system and processes in place that allow Chris to now focus on the business instead of the sanding and finishing. Wanting to develop a better way to close leads and stay in front of clients Chris went looking into drip campaigns to have an automated way to educate his prospects as well as stay top of mind with them.
Listen in to this week’s episode of the Floor Academy Podcast as Chris and I discuss what a drip campaign is, how to set one up, and some ideas to get you started on your own.
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